Video Blog

Real estate agents, your social media should be doing more than showing pretty houses.

You should be sharing market intelligence—what’s listed, what’s sold, days on market, price per square foot, and what’s actually happening in the neighborhoods you serve.

Buyers aren’t being difficult—they’re being careful.

Higher interest rates, home prices, and affordability concerns are causing many buyers to move more cautiously. Real estate agents who understand that mindset can communicate better, guide clients more effectively, and adjust to today’s market.

I’ve worked in real estate since 1996, and market conditions always change. Strong agents learn how to change with them.

My book, I Got My Real Estate License… Now What?, is a structured 90-day blueprint for launching a professional real estate career.

Thinking about leaving real estate?

Before making the decision, take an honest look at your routine, preparation, environment and approach.

The career may not be the problem.

Getting your real estate license is only the beginning.

The bigger question is: what are you actually doing each day to build a professional career?

Structure, confidence, market knowledge, and consistency all matter after the exam is over.

In real estate, it’s easy to fill the day with activity and still wonder what actually moved the business forward.Clear priorities and structure matter.

Changing careers and entering real estate?

Don’t discount everything you learned before you got your license. Your previous experience may be part of what differentiates you.

Should a new real estate agent choose a brokerage based on commission split?

Not necessarily.

Early in your career, training, mentorship and support can be far more valuable.

How well do you really know your real estate market?

The more consistently you study inventory, pricing and market activity, the more confidently you can speak with buyers and sellers.

Getting your real estate license is only the beginning.

The bigger question is: what are you actually doing each day to build a professional career?

Is your home priced too high for the current real estate market? In this video, Yvette Callum explains three common signs that a home may be overpriced, including limited buyer interest, low showing activity, and competing homes selling first. Learn how strategic home pricing can attract qualified buyers and help sellers avoid unnecessary time on the market.